VOLTAS
Semi Automatic Washing Machine
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Redefining the laundry care experience with Voltas’ semi-automatic washing machines.
Founded in 1954 as a collaboration between Tata Sons and Volkart Brothers, Voltas Limited is an Indian multinational home appliances company. It designs, develops, and sells products including air conditioners, air coolers, refrigerators, washing machines, dishwashers, microwaves, air purifiers, and water dispensers.
Voltas is India's largest air conditioning company by market share and is headquartered in Mumbai.
Voltas approached us after seeing the quality of some of our work on LinkedIn. Their prime motive? To launch a product that could redefine the laundry care experience for its customers. Our task was to create an ad film that looked premium but was utility-driven at the same time.
We did just that. From breaking down product specifics — like the machine’s wash selector mechanism — to highlighting the variety of wash controls available, we stayed true to the product design while simplifying things for viewers to take note.