SINGER
Double Sealed Ball Bearing
Scroll to expand
Optimizing precision sewing with the one-of-a-kind ball bearing sewing machines from Singer.
Singer Corporation is an American manufacturer of consumer sewing machines, established in 1851 by Isaac M. Singer.
The company has been synonymous with sewing technology since and is known for blending practical design and creative innovation to develop products for every level of sewing. From fashions to home décor, embroidery, quilting and more, SINGER machines help people express themselves through the craft of sewing.
Singer aimed to launch a one-of-a-kind product: the world’s first double-sealed ball-bearing sewing machines emphasizing precision sewing and smooth usage. They needed an ad film that communicates those aspects and showcases their panther brand symbol morphing into a sewing machine — all in under one minute.
We created a CGI film that was minimal and focused on product features with visual frames that educated audiences about the product build. Highlighting the premiumness of the product was uncontested due to the uniqueness of the design. The highly-rated film ends with the Panther logo blurring into the newly launched sewing machine.