Optimizing precision sewing with the one-of-a-kind ball bearing sewing machines from Singer.

Singer Corporation is an American manufacturer of consumer sewing machines, established in 1851 by Isaac M. Singer.
The company has been synonymous with sewing technology since and is known for blending practical design and creative innovation to develop products for every level of sewing.
From fashions to home décor, embroidery, quilting and more, SINGER machines are dedicated to helping people express themselves through the craft of sewing.

We created a CGI film that was minimal and focused on the product features with relevant visual frames that educated the audiences about the product build. Highlighting the premiumness of the product was uncontested for us due to the uniqueness of the design. And guess what? The highly-rated film ends with a short clip of the Panther logo blurring into the newly launched sewing machine.

Singer aimed to launch a one-of-a-kind product in the market: the world’s first double-sealed ball-bearing sewing machines emphasizing precision sewing and smooth usage. They needed an ad film that not only communicates the above two aspects but also accommodates another particular brand ask: to showcase their brand symbol, a panther, morphing into a sewing machine, all in under one minute.

STILLS | 3D DESIGN SHOTS